About

I am an award-winning Creative and Design Director with over 15 years of experience turning business strategies into culturally resonant brand stories that inspire and deliver results. My work spans B2B and B2C industries—including SaaS, technology, entertainment, automotive, fashion, and hospitality—leading teams in both corporate and agency settings.

I’m passionate about creating beautifully simple, impactful work that cuts through the noise, engages audiences, and elevates brand presence. Whether shaping brand identities, developing global campaigns, or crafting innovative digital experiences, my goal is to spark meaningful connections between brands and their audiences. Known for my hands-on leadership style, I guide high-performing teams by example, balancing strategic vision with meticulous attention to detail.

When I’m not working or volunteering, you’ll find me cycling, exploring new destinations, or diving into photography and pop culture. Check out my Instagram where you can catch a glimpse of my love for travel and my perspective on the world around me.